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Dynamics of Mass Communication: Media in Transition by Joseph R. Dominick (2012, Trade Paperback)

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DYNAMICS OF MASS COMMUNICATION: MEDIA IN TRANSITION By Joseph Dominick **BRAND NEW**.

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Product Information

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0073526193
ISBN-13
9780073526195
eBay Product ID (ePID)
113191155

Product Key Features

Author
Joseph R. Dominick
Publication Name
Dynamics of Mass Communication: Media in Transition
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Length
10.8in
Item Height
0.7in
Item Width
8.8in
Item Weight
34.6 Oz

Additional Product Features

Lc Classification Number
P90.D59 2012
Edition Number
12
Table of Content
Brief Contents Part I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context Part II Media Chapter 4 The Internet and Social Media Chapter 5 Newspapers Chapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television Part III Specific Media Professions Chapter 13 News Gathering and Reporting Chapter 14 Public RelationsChapter 15 Advertising Part IV Regulation of the Mass Media Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls Part V Impact of the Media Chapter 18 Social Effects of Mass Communication Glossary Photo Credits Index
Copyright Date
2013
Topic
Media Studies, Film / Direction & Production
Lccn
2011-048516
Dewey Decimal
302.23
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Social Science, Performing Arts

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item 1 Dynamics of Mass Communication: Media in Transition Joseph R. Dom
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item 2 Dynamics of Mass Communication: - Paperback, by Dominick Joseph - Acceptable
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item 6 Dynamics of Mass Communication: Media in Transition by Dominick, Joseph
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item 7 Dynamics of Mass Communication: Media in Transition 12th Edition by Joseph Domin
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5 out of 5 stars
by aplustee1Mar 04, 2014
This book is very colorful with pictures and nice words.
I hated this class and I hated this book, but I tried my best to make sure to make this interesting. This book turned out to be alright...but I still hated the class.

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