New, Engaging Titles from 4LTR Press Ser.: MKTG (with MKTG Online, 1 Term (6 Months) Printed Access Card) by Joe F. Hair, Charles W. Lamb and Carl McDaniel (2016, Trade Paperback)

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Author Joe Hair, Carl, Jr. Mcdaniel, Charles w. Lamb. Dewey Edition 23. Edition Number 10. Series New, Engaging Titles from 4ltr Press. Language English. Publication Year 2016. Dewey Decimal 658.8.

About this product

Product Information

Learn Principles of Marketing YOUR Way with MKTG! MKTGs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBitsfrom interactive content as you go to remember whats important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
130563182x
ISBN-13
9781305631823
eBay Product ID (ePID)
12038445513

Product Key Features

Book Title
Mktg (With Mktg Online, 1 Term (6 Months) Printed ACCESS Card)
Author
Carl Mcdaniel, Joe F. Hair, Charles w. Lamb
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2016
Genre
Business & Economics
Number of Pages
416 Pages

Dimensions

Item Length
10.7in
Item Height
0.7in
Item Width
8.3in
Item Weight
32 Oz

Additional Product Features

Lc Classification Number
Hf5415
Edition Number
10
Reviews
The online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Table of Content
PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. PART V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Comunications. 16. Advertising, Public Relations and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI: PRICING DECISIONS. 19. Pricing Concepts.
Copyright Date
2017
Lccn
2015-960054
Series
New, Engaging Titles from 4ltr Press Ser.
Illustrated
Yes